Ellis Brigham Mountain Sports is offering a free, super immersive virtual reality (VR) heli-ski/board experience in-store this winter.
The VR experience features the film ‘Lines Of Sight’ made by award-winning Sherpas Cinema and uses cutting-edge cameras by Google to replicate the heart-pounding of skiing and snowboarding in knee deep powder in the Cariboos in British Columbia, Western Canada.
“The challenge is not to whoop with excitement!” said an Ellis Brigham spokesperson.
In collaboration with UK Heli-Ski expert Pure Powder and Canadian based CMH Heli-skiing, the mountain sports retailer currently offers this immersive experience in its Bristol and Covent Garden stores and will be rolling out across its 24 stores nationwide as the season goes on.
It is not the first time Ellis Brigham has embraced instore experiences; it was the first retailer to offer in-store ice climbing by building an 8m Ice Wall into its London and Manchester stores, and the chain has begun trialling augmented reality on some of their products.
“Shopping has never felt so thrilling!” the spokesperson concluded.