Privacy Policy – InTheSnow Ltd
Last updated: 27 April 2026
1. Who We Are
InTheSnow Ltd (“we”, “us”, “our”) operates the website www.inthesnow.com and associated publishing, newsletter and media services.
For the purposes of the UK General Data Protection Regulation (UK GDPR), InTheSnow Ltd is the data controller, meaning we are responsible for how and why your personal data is processed.
Contact details:
Data Protection Officer
InTheSnow Ltd
82A James Carter Road
Mildenhall
Suffolk
IP28 7DE
Email: [email protected]
(Please quote “Security and Privacy Enquiry”)
2. How We Collect Your Personal Data
We collect personal data when you:
- Visit and use our website
- Subscribe to our newsletters or magazine
- Enter competitions, surveys or promotions
- Contact us by email or other means
- Interact with us via social media
We also collect certain information automatically when you use our website (see Cookies section below).
3. What Personal Data We Collect
We may collect the following categories of personal data:
- Identity data (such as name)
- Contact data (such as email address, postal address, telephone number)
- Profile data (such as preferences or survey responses)
- Technical data (such as IP address, browser type and device information)
- Usage data (such as how you use our website)
- Communication data (such as correspondence you send to us)
We only collect personal data that is necessary for the purposes set out in this policy.
4. How We Use Your Personal Data
We use your personal data to:
- Provide and manage our services, including newsletters and subscriptions
- Administer competitions and promotions
- Respond to enquiries and communications
- Improve our website, content and services
- Analyse how our services are used
- Send marketing communications where permitted
- Manage our business operations and commercial activities
We will only use your personal data where we have a lawful basis to do so.
5. Lawful Bases for Processing
Under UK GDPR, we rely on the following lawful bases:
- Contract – where processing is necessary to provide a service you have requested
- Consent – for example, where you have agreed to receive marketing emails or non-essential cookies
- Legitimate interests – where processing is necessary for our business interests, provided these are not overridden by your rights
- Legal obligation – where we are required to comply with the law
Where we rely on consent, you have the right to withdraw it at any time.
6. Marketing Communications
We may send you marketing communications if:
- You have given your consent; or
- You are an existing customer and we are permitted to contact you under applicable law
These communications may include newsletters, editorial content, offers, and selected partner promotions.
You can opt out at any time by:
- Clicking the unsubscribe link in any email; or
- Contacting us directly
We do not share your personal data with third parties for their own direct marketing purposes without your consent.
7. Email Communications and SendGrid
We use SendGrid (Twilio Inc.) to send and manage our email communications. SendGrid acts as a data processor on our behalf.
SendGrid processes personal data such as your email address and may provide analytics relating to email delivery and performance.
Our emails may include tracking technologies such as:
- Tracking pixels to measure whether emails are opened
- Link tracking to measure engagement with content
We use this information to monitor and improve our communications.
8. Cookies and Similar Technologies
We use cookies and similar technologies on our website.
Cookies are small text files placed on your device when you visit a website. They help us to:
- Ensure the website functions properly
- Understand how visitors use our website
- Improve our services and content
We may use:
- Strictly necessary cookies – required for the operation of the website
- Analytics cookies – to help us understand how users interact with our site (for example, through Google Analytics)
Analytics providers may collect information such as your IP address (which may be anonymised), device information, and browsing behaviour.
Where required, we will obtain your consent before placing non-essential cookies.
You can manage cookies through your browser settings or via any cookie consent tool available on our website.
9. Advertising and Affiliate Links
Advertising
We may display advertising from partners and sponsors. These may include direct placements or promotional content.
Affiliate Links
Some links on our website are affiliate links. This means we may receive a commission if you click on a link and make a purchase.
When you click on an affiliate link, the third-party provider may collect information about your interaction with their service. These providers operate under their own privacy policies, and we do not control their data processing.
10. Sharing Your Personal Data
We may share your personal data with:
- Service providers who process data on our behalf (e.g. email and analytics providers)
- Competition or promotional partners (where applicable and disclosed)
- Professional advisers
- Regulatory or law enforcement authorities where required
We require all third parties to respect the security of your personal data and to process it in accordance with the law.
We do not sell your personal data.
11. International Transfers
Some of our service providers may process personal data outside the UK.
Where this occurs, we ensure appropriate safeguards are in place, including:
- Transfers to countries deemed adequate by the UK government; or
- Use of approved safeguards such as the International Data Transfer Agreement (IDTA)
12. Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting or reporting requirements.
In general:
- Marketing data is retained until you unsubscribe or withdraw consent
- Competition data is retained for a limited period after completion
- Correspondence is retained for a reasonable period to manage enquiries
- Analytics data is retained in line with provider settings
13. Your Data Protection Rights
Under UK GDPR, you have the right to:
- Request access to your personal data
- Request correction of inaccurate or incomplete data
- Request erasure of your personal data
- Request restriction of processing
- Object to processing (including direct marketing)
- Request transfer of your data (data portability)
- Withdraw consent at any time (where applicable)
To exercise your rights, please contact us at [email protected].
14. Complaints
You have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Information Commissioner’s Office (ICO)
Website: www.ico.org.uk
We would, however, appreciate the opportunity to address your concerns before you contact the ICO.
15. Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. You should read their privacy policies before submitting any personal data.
16. Data Security
We have implemented appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing, accidental loss, destruction, or damage.
17. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be published on this page and, where appropriate, notified to you.