UK Ski magazine

About InTheSnow

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InTheSnow is the biggest UK Ski Magazine reaching millions of skiers monthly across print, online, social media and Youtube.

Each issue is packed with the latest ski news, fabulous features, comprehensive gear reviews buy the UK’s leading independent specialist retailers Ski Bartlett and interviews with massive names from the world of ski. Our wide range of features cover all aspects of the winter industry, whether that’s new and unique winter activities, stunning destinations (from the world’s best resorts to hidden gems off the beaten track) or unmissable events. This is one ski magazine you don’t want to miss.

Because we want ski content to be available to everyone, InTheSnow is the only free ski magazine in the UK.  Launched in the winter of 2007, we have been bringing all the latest ski news and top features to skiers across the world at no cost for over a decade.

We now pump out 40-60,000 printed copies, distributed by 600 locations across 10 countries and 15 ski resorts worldwide. These locations include ski retailers, dry ski slopes, snow domes, airports, hotels, chalets, ski shops and even après bars!

And we’re still only getting started! Find out more about the UK’s biggest ski magazine below.

Join us and stay up to date on all things ski.

Edited by The Snow Hunter

InTheSnow is edited by world renown ski journalist and ‘Snowhunter’ Patrick Thorne, who has dedicated his life to all things ski. Having skied more than 250 resorts across the world more than once, no other is more qualified than Patrick!  Named by The Times as 1 of 20 people to know in the world of ski, Patrick keeps InTheSnow up to date with all the breaking ski news.

InTheSnow has stayed at the leading edge of publishing by being the ski market leader online, socially, digitally and in print. 18,000 people read each issue online, with our weekly newsletters reaching a database of over 100,000 British skiers.

As our print magazines go from strength to strength, we have also developed one of the most comprehensive ski websites in the UK. With a vast amount of content, including gear, resort, family and beginner guides, at inthesnow.com you are guaranteed to find the answer to any ski question you might have.

A Huge Online Presence

As our print magazine goes from strength to strength, we have also developed one of the most comprehensive ski websites in the UK. Independently voted the best UK ski blog to follow in 2020, With a vast amount of content, including gear, resort, family and beginner guides, at inthesnow.com you are guaranteed to find the answer to any ski question you might have:

What is really the biggest ski area in the world?    Which skis should I buy for the coming season?    What are the best resorts for adult beginners? 

This winter, we’ve also been working hard to bring you all the latest ski news in a new and unique video format with the inaugural season of our YouTube show The White Out.

As the UK’s biggest ski magazine, we also have one of the largest followings of any ski publication on social media. Join us: Facebook| Twitter | YouTube

The Most Dedicated Team in Ski

Our team are totally dedicated to quality publishing – this isn’t a team focussed on profit or shareholders dividends, we are talking SnowHunting enthusiasts that follow ski news year-in-year-out. From those of us that have been in the ski industry for 25 years, We produce top quality content 365 days a year, with quality fresh news and stories, superb imagery and varied video output.

This team is dedicated to be the best, in print, online, across socials and on YouTube, with our commitment being to provide the best ski content to all – totally free of charge.