Heidi, now the UK’s second-largest ski holiday company, is giving its customers the opportunity to book private instruction directly on their website as part of their wider ski holiday package.
The integration is thanks to a partnership with private ski and snowboarding lesson platform Maison Sport, allowing Heidi to offer their customers real-time access to instructor availability across 300+ European ski resorts.
Marcus Blunt, CEO and Co-Founder of Heidi, commented, “We’re committed to making the ski holiday experience as faff-free and flexible as possible, and our travel tech allows us to offer every aspect of winter sport holidays in one place. This new Maison Sport integration takes our previous private lesson booking experience to new heights, allowing customers to check real-time instructor availability and see what fits best with their holiday dates.”
The partnership also reflects a shared ethos between two fast-growing ski companies with similar origins. Both UK-based businesses were built to challenge traditional approaches and drive meaningful change in the ski industry. Heidi was founded two years later in 2018 by brothers Marcus and Alexander Blunt (pictured above), with the ambition to reshape the ski holiday experience through technology. Maison Sport was launched in 2016 by brothers Nick and Olly Robinson alongside their close friend Aaron Tipping with a mission to modernise access to private ski instruction.