The famous Swiss ski resort Verbier has announced a four year partnership deal with Liverpool Football Club which it believes will help position it as a leading Alpine destination amongst new markets.
To launch the partnership, Liverpool FC Legend, Robbie Fowler, recently took to the slopes of an indoor snow slope to show off a Verbier Liverpool shirt.
Laurent Vaucher, CEO of Téléverbier, said, “It is important to distinguish between sponsorship and commercial partnership. Our operation aims to make our station known and to entice LFC fans through new experiences.”
The highlight of the season will be the organisation, in January, of an operation called “Liverpool Week” during which entertainments will be organised in Verbier in connection with the Anfield club.