GB Snowsport and Snow+Rock have confirmed a partnership to mark the two-year countdown to the start of the Beijing Winter Olympic Games in 2022.
As well as raising the profile of snowsports in the UK using high-profile and emerging athletes – GB Snowsport and Snow+Rock will work on what they describe as “meaningful initiatives” to encourage participation in snowsports and initiatives that they say will protect the winters for athletes and for future generations.
High profile GB Snowsport athletes are reported to have committed to help activate the partnership that will deliver campaigns to engage and inspire people to get involved in snowsports in the UK.
“We are very proud and excited to announce that we will be partnering with Snow+Rock. Planning for Beijing 2022 is well underway and to have their support in the lead up to and during the games is key given our reliance upon our commercial partners in order to create the best environment for our athletes to thrive,” said GB Snowsport CEO, Victoria Gosling who was speaking at a visited to the company’s flagship Covent Garden store alongside representatives of Snow+Rock to formally launch the partnership.
“The importance of quality of equipment is critical to athlete performance and we look forward to combining sport science with the expertise of Snow+Rock to deliver innovative initiatives and fitting expertise for the athletes,” Vicky Gosling added.
Jose Finch, MD Outdoor and Cycle Concepts Ltd, which owns Snow+Rock and several other companies commented,
“We are delighted to announce our partnership with GB Snowsport. We share the same values and mission to inspire and support people to discover and participate in snowsports. We are excited to support exceptional and inspirational athletes as they prepare to achieve their goals at Beijing and beyond.”