One of the world’s oldest, largest and most successful ski clubs, The Ski Club of Great Britain, has announced a rebrand, unveiling a new logo, a new look and a new website which will go live before the start of the winter season.
“The rebrand brings clarity to what the Ski Club offers and reflects the essence of the Club, which is to help skiers and snowboarders get more from their time on the slopes by offering a community which reassures, inspires and shares information.” Said a statement from the Club.
“This is an important moment in the Ski Club’s history. The Ski Club brand is one of the most established and successful in the snowsports industry and its re-launch will ensure that this position continues to strengthen. We are confident that the changes we have made to the Ski Club brand reflect our strong heritage and show that we are a club which helps and inspires skiers and snowboarders of all abilities both on and off the slopes” said the Ski Club’s Chief Executive, Caroline Stuart-Taylor.
Following the rebrand, the Ski Club will be launching a new website before the start of the winter season, reflecting the new brand and bringing in new community-based features and information-sharing tools. The website will play a key role in ensuring the Ski Club stays as the leading provider of snowsports information and becomes the place for skiers and snowboarders to share their views, upload content and be inspired.
The Ski Club of Great Britain was established in 1903. It currently has over 33,000 members and over a million annual unique visitors to their website, skiclub.co.uk. The Ski Club is a not-for-profit recreational snow sports club which encourages participation in snow sports, helps people get more from their time on the slopes, shares information within its community, leads people on snow and offers discounts.