Debbie Gabriel

28 Nov 14

PFD Skis – Life In Pics

Debbie Gabriel

28 Nov 14

In 2011 a young designer’s passion for skiing led to the creation of Pure Freeride Design.

Using a perfect blend of materials, design know-how and a ‘no gimmick’ attitude to

freeride skiing, PFD have now refined, tested and perfected their unique line of skis with an

elegant bamboo finish and are producing small quantities of carefully handcrafted skis for a

limited number of passionate skiers each season.


After Rupert Gammond finished a product design degree at Leeds he went straight to the

mountains, making his home in Alpe d’huez and working six seasons to enjoy his passion

for skiing in the amazing freeride playground. After years of skiing every day, bouncing

ideas and dreaming up the perfect designs, PFD began in a purpose-built workshop in

the Worcestershire countryside. The following 2 years were dedicated to using the best

possible materials in creating and developing a range of prototypes. Working with friends

and contacts in Sweden, Japan, and France contributed to the success of the designs. PFD

Skis are designed and developed by skiers, for skiers.