In 2011 a young designer’s passion for skiing led to the creation of Pure Freeride Design.
Using a perfect blend of materials, design know-how and a ‘no gimmick’ attitude to
freeride skiing, PFD have now refined, tested and perfected their unique line of skis with an
elegant bamboo finish and are producing small quantities of carefully handcrafted skis for a
limited number of passionate skiers each season.
After Rupert Gammond finished a product design degree at Leeds he went straight to the
mountains, making his home in Alpe d’huez and working six seasons to enjoy his passion
for skiing in the amazing freeride playground. After years of skiing every day, bouncing
ideas and dreaming up the perfect designs, PFD began in a purpose-built workshop in
the Worcestershire countryside. The following 2 years were dedicated to using the best
possible materials in creating and developing a range of prototypes. Working with friends
and contacts in Sweden, Japan, and France contributed to the success of the designs. PFD
Skis are designed and developed by skiers, for skiers.