Only a few years ago, websites that allowed you to put together a ski holiday package quickly online and compare it with competing offers were a novelty, but in our fast-moving world of ever-evolving websites and apps, those original sites already seem badly dated.
But however high-tech the site, skiers need to know that they are dealing with an established, reputable company when parting with their cash, so it’s good to hear that ski holiday specialists Skiline have invested in a smooth new site ahead of the coming season.
In fact the ABTA travel agent’s site reported a 222% increase in onsite sales enquiries in the fortnight after their brand new ski holiday website was launched. Results show that enquiries from organic search have more than doubled following the launch in July.
Like many other ski holiday companies, Skiline had previously relied on outdated technology for their website which, having once been cutting-edge itself just a few years ago, was now stifling their ability to evolve.
The new site is far more user-friendly and generates instant holiday prices from nine third-party travel feeds, helping them to provide a much better instant service and move ahead of their competition.
Focused on providing the best customer experience possible, the website was launched fully optimised for search engines, with the key focus now on increasing functionality through non-desktop devices.
Ron Nayee, Director of POLARIS, the company which built Skiline’s new site, said, “Skiline asked us to design and develop a website that converts the traffic we drive at a higher rate through improved user experience and journeys.”
The upgraded Skiline.co.uk also offers dynamic search functionality on travel dates, chalets and destinations, making it very easy to locate a desired ski holiday, regardless of booking criteria such as size of group or time of year.