Well-known cereal brand Kellogg’s have unveiled a new type of cereal that the company describes as “snow like” and that eating it “cools your mouth.”
Working with The Elf on the Shelf franchise which is big in North America and increasing in popularity around the world, Kellogg’s have unveiled their new ‘Elf on the Shelf® North Pole Snow Creme Cereal’ and claim in a media release that it is, “…our first-ever cereal that deliciously cools your mouth as you enjoy it.”
Alas though, the cereal will not yet be available in Europe. The company say that their North Pole Snow Creme Cereal will be available exclusively at Walmart in North America and only for a limited period, starting in October.
The cereal “mixes a flurry of frosted star pieces and mini marshmallows. Each spoonful will remind you of creamy, sweet, vanilla ice cream;” Kellogg’s promise, adding that the cereal offers a “special, slow-release flavour ingredient that awakens the senses,” so you can “enjoy a unique experience like you just took a bite out of a fresh made snowball.”
“The Elf on the Shelf and Scout Elves have joined our families and hearts as a beloved holiday tradition, igniting creativity and sparking holiday joy for the entire season,” said Sadie Garcia, director of brand marketing at Kellogg Company, adding, “With this new cooling cereal, we’ve dreamt up one more way families can bring the wonder of the season home, this time with a cereal that’s just as delicious as it is magical.”
