//Editor's Picks

James Bishton

09 Feb 22

The National Snow Show Xtra with Outside and Active and InTheSnow

James Bishton

09 Feb 22

2021 brought the inaugural National Snow Show to Birmingham’s NEC and boy was it great to bring winter sports businesses and customers back together to celebrate our shared passion – skiing and snowboarding! With nearly 10,000 visitors and 150 exhibitors attending the two-day exhibition, organisers have dubbed the event a ‘phenomenal success’ despite hugely challenging circumstances for the entire industry.

For those who didn’t make it the show combines a great day out with an interactive retail experience. You can check out and buy the most up to date gear, get the latest tips & advice from leading experts and all the biggest brands, and hear from top celebrities, athletes & Olympians – all whilst socialising over a drink or two with your community. What’s not to like?!

InTheSnow were one of the many exhibitors at the Snow Show, meeting our lovely readers and giving away free issues of the magazine. We also had the pleasure to team up with Outside & Active to host a series of ‘behind the scenes’ interviews with the event’s speakers, like GB Winter Olympic medalists Jenny Jones and Billy Morgan as well as exploration legend, Sir Ranulph Fiennes.

We’ve put together some of our favourite moments from the snow in a special episode of The White Out above, so take a look!

Or, if you would like to watch the full-length interviews please head over to our YouTube channel here.

If you missed the last Snow Show, be sure to get the 2022 event in your diary now:

The National Snow Show

15 – 16 Oct 2022

NEC, Birmingham

See you there!