National Snow Show

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Megan Hughes

10 Jun 21

Get Your Ski Fix With a Huge New Birmingham Snow Show This Autumn

Megan Hughes

10 Jun 21

In a move sure to delight British skiers and snowboarders across the country, the National Snow Show is launching in Birmingham this autumn, bringing all the best winter sports names, brands and experiences to the Midlands.

While other ski ‘shows’ in recent years have generally taken place exclusively in London, the launch of this unique winter experience in Birmingham is welcome news.

The show will run over the weekend of the 23 – 24 October 2021 at the iconic NEC in Birmingham.  Described as combining “a great day out with an interactive retail experience”, it’s set to bring a huge range of activities and opportunities to the centre for winter fans to explore.

Plus, we’ve got an exclusive code to allow InTheSnow readers free tickets to the show. Just use the code INTHESNOW when at the checkout on nationalsnowshow.com 

Browse for your next pair of skis, watch some of Britain’s best snowsports talent or simply enjoy an après-ski beer or two as your friends debate your next holiday destination! Whether you’re a seasoned skier or planning for your first ever ski trip, the National Snow Show looks set to be the ultimate day out for anyone who loves the mountains.

© Leon Butler

What’s On

With the huge NEC Birmingham at their fingertips, the National Snow Show is able to host a number of different stages across the event, all with their own unique entertainment, educational events and activities to try.

Most exciting perhaps, is the news that one of the UK’s most popular snow experiences, SnowDome, will be sponsoring an epic indoor slope and providing expert coaching to the more than 15,000 visitors expected at the show.

The SnowDome slope will be hosting Park & Pipe style sessions throughout the day where you can watch the UK’s best athletes showcase their skills.

“We are thrilled to be a part of this years brand new National Snow Show! It’s a huge passion of ours to give newcomers an opportunity to give it a go and experience the fun of winter sports!”. Tim Carter – Director, SnowDome.

For more activity, an on-site skate mini ramp in partnership with Graystone Action Sports will give you an opportunity to get a few expert tips yourself and is sure to be a hit with younger visitors!

At the Shred & Butta stage, you’ll find practical demos and brand interactions, or, for a more chilled out vibe, you can pop over to the Riders’ Lounge and rub shoulders with your favourite British athletes – both past and present!

Alongside these stages, visitors can explore well equipped retail, destination and tour operator exhibition areas, getting all the latest expert advice.

Of course, this is all thirsty work! To keep you hydrated, the National Snow Show has created its very own Après bar to ensure you can catch up on all the day’s fun over a warming mulled wine or ice cold pint or two!

The National Snow Show is making it their mission to inspire all visitors- including those who have never set foot on a slope before. As such, they will be providing a taste of snowsports through a series of workshops, skills sessions, dry slope sessions, as well as a mini league for university students to pitch their skills against each other to be in with a chance to win £500 to spend at the show.

Sign us up!

© Leon Butler

Who’s Going to be There?

The National Snow Show has already confirmed a number of big names from the world of skiing and snowboarding set to attend, as well as all the big brand names you could want to advise, inspire and entertain!

There will be countless famous faces to hear from. From Ski Sunday’s Graham Bell and Chemmy Alcott, to GB Athletes Billy Morgan, Jamie Nicholls and Aimee Fuller, as well as record-breaking snowboarder Jamie Barrow and ski racing expert Ed Drake.

Outdoor adventure legend Sir Ranulph Fiennes will be sharing some stories from his incredible career and you’ll also be able to get all the latest tips and advice from InTheSnow’s very own Ski Technique Editor, Warren Smith.

Wenona Barnieh, co-founder of Mount Noire, and Darryl George, founder of Urban Shredderz, will also be hitting the stage, to speak about their individual experiences forging new and exciting snowsports communities.

The event already has a huge amount of partners on board too, from Decathlon, Ellis Brigham and Salomon, to Crystal Ski Holidays and Snowsports Scotland – to name but a few!

The Show’s Official Insurance Providers MPI Brokers will also be onsite, providing expert insight and advice to ensure that you have peace of mind when booking your next ski holiday.

You can find a full list of exhibitors and sponsors here.

These partners amongst the sustainability sponsors; Ecoski, Disability Snowsports UK and Protect Our Winters, will be working together with The National Snow Show towards a more sustainable future for the winter sports industry, an aim we’re all keen to support.

Weekend tickets are priced at just £10, however when you book using the code INTHESNOW, you can get your tickets for free! 

More info and tickets at nationalsnowshow.com 

Featured Image © Leon Butler