There’s a particular shift that happens in London every October: the evenings draw in, the first frosts creep into the forecast, and anyone who skis starts eyeing the mountains again. This year, that restlessness has a fixed address. InTheSnow has been announced as official media partner for London Snow Show, which returns to Olympia London on 17–18 October for the 50th edition of the UK’s biggest snow sports show.
The landmark event brings together skiers, snowboarders, resorts, tour operators, equipment brands, and winter travel specialists for a two-day celebration of mountain life. Visitors can plan next season’s holiday, discover new kit, hear from expert speakers, and start getting ready for 2026/27 before the first lifts even open.
Book now and save 50% on tickets
Tickets for London Snow Show 2026 are currently available at half price. Use the code SSL202650OFF at checkout to claim the discount.
For many UK skiers, the Snow Show has long marked the moment when winter starts to feel properly close. After the first dustings of snow on the high Alps and the return of darker evenings at home, Olympia London becomes a meeting place for anyone dreaming of mountains, fresh tracks and the season ahead.
Fifty Years of the Snow Show
This year’s edition carries extra weight. Celebrating 50 years of the show, London Snow Show 2026 is set to welcome more than 100 exhibitors, including leading resorts, destinations, ski and snowboard brands, tour operators and travel experts. It is designed to help visitors compare holidays, explore new destinations, shop for the latest winter gear and pick up practical advice before heading to the slopes.
What’s On at the Show
Across the weekend, visitors can expect a packed programme of live features and talks, including the Mountain Theatre, Fitness and Mindset Theatre, Equipment and Instruction Theatre and Destinations Theatre. The skiwear fashion show also returns, alongside the Viking Après Bar, Family Fun Zone, VR Snowball Fight, Snowsports Simulator, Warren Smith Ski Technique Lab and live music from après-ski bands.
The show is built for every kind of winter traveller, from first-time skiers looking for friendly, reliable guidance to experienced mountain regulars planning their next big trip. Families can speak directly to resorts and tour operators, compare options and get children excited about winter, while seasoned skiers and snowboarders can discover fresh ideas, new equipment and the latest developments shaping the season ahead.
As official media partner, InTheSnow will be covering the build-up to London Snow Show 2026, sharing news from the event, highlighting key exhibitors and helping readers make the most of the weekend.
Whether you are after a Christmas ski holiday, a February half-term escape, a late-season spring trip, or simply want to immerse yourself in the world of snow sports before winter begins, it is a good moment to start planning your perfect ski holiday. It is shaping up to be the UK’s essential autumn gathering for skiers and snowboarders.
50% Off Tickets
Tickets for London Snow Show 2026 are currently available with 50% off using the discount code SSL202650OFF.
Visitors can book through londonsnowshow.com/tickets.
Frequently Asked Questions
When is London Snow Show 2026?
It takes place on 17–18 October 2026.
Where is the Show Held?
It is being held at Olympia London.
Is InTheSnow an Official Media Partner?
Yes. InTheSnow is an official media partner for London Snow Show 2026.
How Can I Get Discounted Tickets?
Tickets are currently available with 50% off using the code SSL202650OFF at londonsnowshow.com/tickets.
What Can Visitors See at the Show?
Visitors can expect resorts, destinations, tour operators, ski and snowboard brands, equipment specialists, expert talks, theatre sessions, family activities, après-ski entertainment and winter travel inspiration.
Who is London Snow Show 2026 for?
The show is for skiers, snowboarders, families, beginners, experienced mountain travellers and anyone planning a winter sports holiday.
Event: London Snow Show 2026
Dates: 17–18 October 2026
Venue: Olympia London
Ticket offer: 50% off with code SSL202650OFF
Tickets: londonsnowshow.com/tickets