First The Eagle, Now The Hoff Lands at London Ski Show

STORY BY Patrick Thorne

David ‘The Hoff’ Hasselhoff will be attending this year’s Ski & Snowboard Show in London, which kicks off in a fortnight’s time on Thursday, 26th October.

‘The Hoff’ will be appearing in his role as ambassador of ski rental service until his official title for them: David ‘Hero Hoff Snow’ Hasselhoff. say they are the biggest ski hire providers there are with over 900 shops and working with 150 ski schools in the Alps.

The company claims to have persuaded The Hoff to change his famous red speedos for hipster ski wear and at the Ski Show the Hero Hoff Snow will induct visitors who sign up for the newsletter into his league of heroes – offering a great photo opportunity for his fans.  As an added bonus everyone who has their picture taken will get a free t-shirt.


Gunther Dillersberger, CEO of, is delighted the Hoff will be supporting them this year at the show. “

The Hoff has completely transformed his persona and will no longer be seen in his summer gear but instead is our very own “Hero Hoff Snow”. Ready to take on the slopes at any time, the Hoff will be there to offer advice and talk all things Winter,” he said.

The Hero Hoff Snow will be present on the 26th of October from 12pm-5pm.

(Image top credit: Stefan Tschapeller)

The Hoff London Ski and Snowboard Show

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