Val Thorens



Patrick Thorne

26 May 23

23-24 Chalet Sales Up 210%

Patrick Thorne

26 May 23

A ski holiday travel agency reports it’s sales of chalet holidays for next winter are up 210% so far, compared to the same time last year. There’s no detail on what the numbers have increased from and to. 

Iglu Ski also reported group bookings for 23/24 up 16% year on year so far and, that the usual peak weeks – Easter, New Year and February Half Term – were seeing the most early demand.

“Whilst capacity for chalets remains reduced when compared to pre-Brexit and pre-pandemic days, we are seeing a little more availability now, with some new chalets being added to the ranges,” said Iglu Ski’s Managing Director,  Simon McIntyre.

Unlike the past three seasons, the stats finally exclude holidays held over from curtailed pandemic seasons.

Richard Sinclair, boss of ski holiday travel agency SNO, confirms the trend is across the industry, saying  their bookings for next winter are also very far ahead of previous years.

“There are some new chalets coming onto the market but nowhere near enough to satisfy increased demand. We’re seeing more ATOL packages of chalets which include flights, as some operators who dropped their ATOL after covid have started packaging again, and others have the confidence to expand after such strong early bookings,” says Mr Sinclair.

Mr McIntyre reports that chalets in France are top-sellers (“no surprise”), with the high-altitude resorts of Val Thorens (pictured above), Val d’Isère and Les Arcs all in high demand.

“Elsewhere, Italy scores well for groups choosing half board hotels, for example in Aosta, due to its good value. Borovets in Bulgaria also shines for groups looking to stay at the foot of the slopes,” Simon McIntyre added, concluding,

“Overall, we predict that demand will outstrip supply for 23/24,”

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