Patrick Thorne

11 May 23

Will We Sleep Through Future Ski Holidays?

Patrick Thorne

11 May 23

Sleep tourism is one of the travel trends that are expected to grow in the coming years. Many hotels and providers in the travel industry are launching new offerings focused on getting a good night’s sleep.

The Sleep Tourism concept, is essentially that you go on holiday to get a good night’s sleep. The new “sleep experiences” on offer range from retreats to restart your sleep patterns to luxury hotel suites designed with sleep in mind.

The idea has crossed the Atlantic, hotel marketing people tell us, where the travel industry is looking to tap into this growing issue of 50 million Americans, and counting, suffering from sleep problems.

In the latter category the Park Hyatt New York have created the Sleep Suite concept to ensure guests get a deep slumber.

The suite comes equipped with an artificial intelligence powered Bryte bed that is designed to optimise temperature throughout sleep stages leading to a better night’s sleep. You’ll also find sleep accessories such as sleep masks, essential oils and sleep-related books.

Travel Lingual reports that in the UK it’s a little more low-tec so far. However the White House Hideaway near Ross-on-Wye launching a “Sleep Weekend” which includes a consultation with a qualified Sleep Coach before, during and after the weekend so that guests can get the most out of their stay. Guests will arrive at the off-grid cabin to find a sleep welcome pack containing a sleep journal, eye mask and ear plugs.

Alternatively The Cadogan, a Belmond Hotel in London’s Chelsea, has a sleep concierge service with  Harley Street hypnotherapist and sleep expert, Malminder Gill, providing meditation, consultations and other services to send visitors to sleep. Guests can also choose from the pillow menu to customise their sleep set-up.

But will sleep help ever be needed on ski holidays with fresh air, exercise, comfy beds and light quilts?

“We rarely hear of our skiers having problems sleeping, especially after a day’s sport on the slopes, and an evening eating well and a few beers,” confirms Simon McIntyre, Managing Director of Iglu Ski, adding,

“However for those in any doubt I’d recommend the Fairmont Jasper Park Lodge, Canada, a truly special and relaxing place. Located in a secluded spot, the hotel is set around the lake with many of the rooms located in the cabins that dot the shore. You might even spot elk nearby. There’s a spa and pool. Skiers will drift off in no time.”

Will We Sleep Through Future Ski Holidays?

Louis Andrews, Director of Alpine chalet rental specialist OVO Network agrees, commenting:

” Sleeping well on holiday is at the heart of a great break in the Alps, especially when many of our guests are having an active skiing, cycling or hiking holiday. Clean alpine air, daily exercise and a comfortable bed is the winning combination to get a good night’s sleep.”

“When we start working with our chalet owners we advise on everything from pricing to facilities, to help ensure we maximise their bookings year round. Ensuring the right mix of location, quality and value is key, and as part of this we recommend they invest in high quality beds and bed linen,” Mr Andrews added.


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