Ski holiday specialists Skiline have seen a 222% increase in onsite sales enquiries in the fortnight since their brand new ski holiday website was launched by award winning digital marketing agency, POLARIS. Results show that enquiries from organic search have more than doubled following the launch on Monday July 14th 2015.
The independent ABTA travel agent’s previous website relied on outdated technology that stifled their ability to evolve. Now, Skiline’s website is far more user-friendly and generates instant holiday prices from nine third-party travel feeds including Multicom and Inghams, integrated directly through APIs, without having a commitment to POLARIS.
Focused on providing the best customer experience possible, the website was launched fully optimised for search engines, with a key focus now being on increasing the number of sales through non desktop devices. The upgraded Skiline.co.uk also offers dynamic search functionality on travel dates, chalets and destinations, making the website simple to use and very easy to locate a desired ski holiday, regardless of booking criteria such as size of group or time of year.
Ron Nayee, Director of POLARIS, said: “Skiline asked us to design and develop a website that converts the traffic we drive at a higher rate through improved user experience and journeys. Working closely with the client, we have achieved this, allowing Skiline.co.uk to have complete control over their marketing and technology without being tied into Polaris.”
Angus Kinloch, Managing Director of Skiline said: “The design of the new website they’ve built for us is converting very well and the launch was a success. With an improved online experience, we expect online sales to increase through the next season.”
POLARIS has managed Skiline’s online marketing for the last three years, managing both its PPC and SEO.
The new look site:
