07.07.2011– (Lawrence, Mass.)- Polartec, the leading manufacturer of performance fabrics, has partnered with The North Face®, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, to launch the The North Face® Ultra Trail du Mont-Blanc® Giveaway, a Facebook application based on the infamous 166km trail running race around Mont Blanc, starting on August 22, 2011.
The application leads users on a virtual trail run through five of the most famous stops on the race. Starting in Chamonix, France, the app highlights some of the most picturesque and challenging sections of the route, asking virtual runners race-related quiz questions on the way to the finish.
The Trail Giveaway application, designed by Backbone Media of Carbondale, Colo., and developed by Friend2Friend, is a partnership between Polartec® and The North Face® created to bring attention to the pinnacle trail running event of the year.
“Polartec has sponsored The North Face® Ultra Trail du Mont-Blanc® for four years,” said Polartec Global Director of Marketing, Nate Simmons. “This application is a way for us to create awareness for this incredible event with a global audience in a fun and interactive way.”
The application also includes two separate sweepstakes prize packages. By clicking a button at the end of the application, users find out instantly if they won one of 300 TKA 100 Microvelour Glacier 1/4 Zips from The North Face®, made with Polartec® Classic Micro fabric. Users also have the option to enter their email for a chance to win the grand prize, a 3-day/4-night trip for two to Chamonix.
Link to the app: http://www.facebook.com/Polartec?sk=app_144706675604952