A recently launched luxury ski holiday company is giving skiers and boarders the opportunity to pay less for their holiday if they agree to use fewer products or services during their stay.
To facilitate this the new company, called Lagom, has created an online search tool that allows guests to browse through a collection of luxury apartments and then opt to scale back on a number of options including removing toiletries, reducing cleaning hours, reducing plastics, reducing towel and linen changes in order to have a cheaper holiday.
The company is not however being marketed on price savings, but as a way of having a more sustainable ski holiday but consuming less. Savings of up to £1,000 can be made when customers make more sustainable choices. In addition to this, all products in the properties will be natural, organic, ethically produced and made from recycled/recyclable materials.
The new venture, reported to be several years in development, has been created by the teams behind luxury chalet companies Bramble Ski and Haute Montagne who are renowned for boasting an extensive portfolio of luxurious ski chalets. The company is offering holidays to Verbier and Zermatt initially, before rolling out more resort choices across Europe.
“We have taken a long hard look at the ski and travel industries and have realised that the time is right for a new offering in the luxury segment. You used to stay in a five-star hotel and they would tell you exactly what luxury is and how to behave. Lagom is designed to put choices back into the hands of the guests,” said Natasha Robertson, Founder and CEO of Lagom who added, “People nowadays make many choices to be more eco-friendly and do their bit to benefit the environment. We want to offer people the opportunity to make beneficial decisions when booking luxury holiday without compromising on the quality of their stay.”