Yeti is a company built from a personal passion for the outdoors shared by two brothers who were brought up with a love of the wild world.
But they found their adventures and expeditions were being limited by poor quality cooler boxes that fast fell apart so decided to set out to make something more durable, launching Yeti in 2006.
The company has grown, building a reputation for high quality, durability, functionality and not to mention their range – which extends to a variety of flask, thermal mugs and caminos among other items, as well as the original coolers – look great too.
Yeti’s new Nordic Collection (available in the UK and US) is inspired by true events and is reflective of the colours found in the Northern Hemisphere.
The vivid Nordic Purple reflects the sea urchins found in the ocean in this part of the world and the Nordic Blue is evocative of the icy blue waters of the North.
The Nordic Collection joins YETI’s other seasonal colour drops from earlier this year of Alpine Yellow, Bimini Pink and Offshore Blue which are also inspired by tones of the natural world.