An up-market chalet operator has announced it is offering “Alcohol-free apres-ski” to guests who want it, suggesting they can, suggesting they can “get high on endorphins and altitude” instead.
Luxury chalet operator Bramble Ski say they have partnered with the world’s first distilled non-alcoholic spirit company, Seedlip, to produce the first drinks menu, “especially curated for alpine partiers looking to enjoy après without the pesky hangover.”
“Seedlip’s expert mixologists have worked with Bramble Ski to design the perfect menu with drinks including: the ‘Alpine Favourite’, made using Seedlip 108, Wild Alpine Strawberry & Meadowsweet Shrub; ‘Petite Abricot’ with Seedlip Grove 2 and Apricot Cordial; and ‘Plum Wahe’, using Seedlip Spice 94 accompanied with Plum Caramel and a dash of Vanilla,” a company spokesperson said.
Bramble Ski believe that their partnership with Seedlip comes at the perfect time as more and more people are swapping the booze for “Mindful Drinking.”
“From Gen Zs to Baby Boomers, the popularity of non-alcoholic alternatives has matched rising health and wellness trends. Data-company CGA reported an annual growth in sales of 418% in non-alcoholic spirits in 2019 whilst 58% of consumers are drinking more or no alcoholic drinks than last year.”