The AfterJAM – A Brand New Take on British Snowsports Events

British ski wear brand AfterJam are next month launching a unique event to the UK ski and snowboard scene, The AfterJAM. A cross between an on-slope après party (complete with top DJ) and a freestyle and race competition, it promises to bring the party spirit of the Alps to the slopes of Gloucester Ski and Snowboard Centre.

Taking place on February 3rd, The AfterJAM will combine freestyle and slalom racing competitions with on-slope DJs, a slopeside bar for spectators and an après-style afterparty with headliner DJ Hazard. The competition is open to all, beginning at 5pm with a jam session before judged finals for the freestyle and a time trial for the slalom racers.

AfterJam co-founder Nate Wilde said: “The park plan has already been confirmed and some new features are under construction as we speak. On top of this, we have also integrated the airbag into the qualifiers of the freestyle competition (it won’t be judged on in the final) which we believe is a first in a competition of this sort – at least in the UK anyway!”

The AfterJAM is an event very much influenced by the thriving University ski and snowboard scene in the UK. AfterJam work closely with a lot of University ski and snowboard clubs, providing customised ski wear, sponsorships and discounts. Therefore, after the competition finals, there will be a Presidents Race in which the Captains (or Presidents) of the university ski and snowboard teams will go head to head in a race down the slope. On a trike. Yep you head it, a trike. We’re intrigued to see how that one goes.

Meanwhile, for spectators, slope-side DJ’s and a bar mid-way up the slope will be ensuring entertainment throughout. However, the real party begins after the prizegiving, when the afterparty will kick things up a notch. We sure hope Gloucester Ski and Snowboard Centre knows what it’s in for when the popular headliner DJ Hazard takes to the decks.

AfterJam is the brainchild of two former seasonnaires, Nate and Sam, who share a passion for snow sports and mountain life. Both skied on the British University circuit and as a result are keen to support and promote the raw talent that the University snowsports scene holds. They are hoping that the AfterJAM will be a way to do just this.

Nate said: “Our goals from the event are to establish The AfterJAM as a reputable competition that people want to come back to year on year to compete for a much coveted AJ medal. As well as this we want to make it as entertaining as humanly possible for the spectators there supporting the athletes!”

Tickets cost £20pp. View the event on Facebook here, or to book tickets head to https:// and use the booking code ‘THEAFTERJAM’.

Also be sure to Keep an eye on for future releases (a little birdie tells us there will be a new range of technical riding hoods released soon that you don’t want to miss).