Oktoberfest on the Ski Slopes

STORY BY Megan Hughes

Beer and skiing – what could be better than Oktoberfest on the ski slopes!? Let us take you through the resorts where you can really get the best of both worlds when it comes to drinking in both an awesome ski area and some impressive local beer.

Stubai Glacier

This weekend (14 – 15 October 2017) the Stubai Glacier will celebrate the start of their 2017/18 ski season with a traditional Oktoberfest festival.

Live music will kick off at the upper terminus of the Eisgrat cable car on Saturday. Festivities include traditional keg tapping and beer testing from the Bavarian brewery Paulaner, Bavarian delicacies and a celebration of vintage ski outfits.

Oktoberfest on the Ski Slopes

Credits: Stubaier Gletscher

These festivities continue into Sunday, where a competition to find Stubai’s best traditionally dressed couple will be held! Couples will be required to take part in traditional dances, as well as spinning and log sawing competitions. The competition is fierce and the experience extremely entertaining!

Combining great skiing across the glacier with all the best elements of the traditional Oktoberfest, this is definitely not one to miss if you are in the area. Plus, if you wear your dirndl or lederhosen while skiing on October 15, you can get 50% off your lift pass price – win win!


If you’re looking to plan a trip focused around beer this winter, why not look to the lesser known ski area of Hochkönig in Austria. Tipped as ‘one of Salzburg’s most beautiful ski areas’, the area offers 760km of slopes and 270 lifts! It also holds the Königstour, a ski tour connecting the three towns of Maria Alm, Dienten and Mühlbach. On 24th March 2018, the annual Craft Beer Festival will be held across the Königstour, where ski huts along the way will be offering free craft beer tasting and musical entertainment. These huts are renowned for their delicious traditional cuisine and, of course, their great beer.

Oktoberfest on the Ski Slopes

Credits: Höchkonig

Mont Blanc

Brasserie du Mont Blanc brew all their beers using water from the Mont Blanc glaciers. Drawing on the brewing and production methods of the popular Trappist breweries in Belgium, Brasserie du Mont Blanc produce a large range of exceptional beer. This beer can be enjoyed in many locations across the world, but we find that there is a special joy in sipping a Mont Blanc beer in the shadow of Mont Blanc itself.

Oktoberfest on the Ski Slopes

Credits: Brasserie du Mont Blanc

Chamonix offers some of the best skiing in the region, with a brilliant atmosphere and some amazing restaurants and bars. Mont Blanc beer will definitely be your beverage of choice here. For something slightly more quiet and scenic, Megève has great skiing through wooded runs back to a beautiful pedestrianised town centre. Visit one of the many impressive mountain restaurants after a long days’ skiing to relax in a deckchair with a Mont Blanc beer in hand and an incredible view of the mountain itself!


The Matterhorn is one of the most iconic peaks in Europe, so it is only fitting that it also boasts an iconic beer to boot. Brewed at the base of the mountain, Zermatt Bier is brewed using almost 92% water from the surrounding Valais Alps, with no added preservatives or stablisers. It’s a great tasting beer, which has gained many fans worldwide. You can try this beer at the Zermatt brewery itself, where you can also take a tour to view the production process. Alternatively, you can enjoy it in a slopeside bar after taking on some of the stunning 360km of piste on offer in Zermatt. With every purchase or Zermatt Bier a small percentage of the profits goes to the Zermatt Association of Mountain Guides, meaning it feels really invested in this resort.

Oktoberfest on the Ski Slopes

Credits: Zermatt Matterhorn Brauerei


If you want to do a good deed while you enjoy a cold beer in a fantastic ski area, head to France, where Alepine beer is stocked in bars across Chamonix, Meribel and Morzine to name a few. 20% of the profits from this beer go to winter sports charities so you can feel like your beer drinking is really doing good!

Oktoberfest on the Ski Slopes

Credits: Alepine

So there you have it. From entire weekend festivals, to the most local beers you can find – the spirit of Oktoberfest on the ski slopes.  If you want good beer as well as good skiing, now you know where to find it!

To learn more about the resorts in this list, head to our Resort Guide.



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