Take 50 tonnes of snow, dump it in one of the capitals coolest areas, throw in a sprinkling of iconic London street fixtures then invite 20 of the UK’s best skiers and snowboarders and you get the O’Neill Shoreditch Showdown.
500 successful ticket winners and VIPs will be able to attend the yet-to-be-revealed East London venue, sandwiched between a selection of hip bars and late night cafes, for the event on the evening of Thursday 21st November.
“Bringing mountain life to the streets, the inner-city playground will resemble a film set of an authentic snow-filled London street,” the organisers promise, adding “This exclusive street-lit contest will show London’s east side how world-class UK street riding is and will create a striking backdrop for a floodlit night of urban jibbing from our country’s finest.”
The playground will include an original double-decker bus, telephone kiosk, red pillar post box and a multitude of rails. There will also be a live VJ set and on-site graffiti installation.