15 years of largely mild winters in the UK means many children have never had the chance to try to make a snowball and, “haven’t had enough exposure to snow-play,” according to ‘snow experts’ at Manchester’s Chill Factore indoor real snow slope.
According to Met Office statistics last winter 2012/13 ranked just 43rd coldest since 1910, and this winter is so far looking warmer still. The five UK winters from 2003 – 2008 were also the five warmest winters on record.
Research conducted by Chill Factore found that 68% of parents whose children are aged 10 and under believe their kids have no idea how to make a snowball.
“Chill Factore aims to redress the balance a little and to hold classes to teach these kids how to make a proper snowball,” said Morwenna Angove, Chill Factore’s chief executive, “We’ve even got in some snowball experts and filmed them showing each and every stage in making a snowball.”