With ski areas in the Alps reporting up to a metre of snowfall over the past four days and expected to continue across Europe this week, coinciding with the beginning of the winter season, ski holiday company Inghams Ski have are reporting a surge in bookings.
The company reports web bookings significantly increasing by 32% versus last week with excitement building among customers. January 2025 is now proving the most popular month for travel. Destination wise, France and Austria have had the most bookings, with Austria seeing a 32% increase compared to last week, and as the snow continues to fall, Inghams Ski predict the booking momentum to continue.
To reassure those who are still tentative to book, Inghams Ski have improved their snow guarantee for the season ahead, which now covers customers if fewer than 25% of runs are open in the resort they’re staying in. This was previously 10%. If ski runs can’t open due to lack of snow, Inghams Ski will organise transport to get customers to and from a resort that has better skiing conditions for any affected days covered by their lift pass (terms and conditions apply).
“A spike in bookings like these are what you expect to see when people are confident in great snow conditions for the start of the season. We are seeing those who have been tentative to book a ski holiday now committing, and it’s clear everyone is feeling the excitement for the season ahead,” commented John Mansell, Managing Director of Inghams Ski, who adds, “As strong booking numbers continue into this week, we can’t wait for the season to start, and with our revised snow guarantee, our customers can be as confident as we are in our high-altitude resorts with reliable snow records.”
New for the 2024/25 season, Inghams Ski have introduced two new destinations by train, Morzine and Avoriaz, now offering sustainable train packages to four countries and 22 resorts, making a third of all Inghams ski resorts reachable by train. Two new resorts have also been added this season, Madonna di Campiglio & Pinzolo in Italy and Nendaz in Switzerland. Plus, Norway has been launched as a brand-new destination, with the resorts of Voss and Myrkdalen.
Zermatt pictured top.