With the ‘Next Top Model’ TV franchise proving popular around the world, the Swiss resort of Gstaad, which has a rather staid reputation, surprised everybody by deciding three local girls would become their top models and are now using their images on their promotional literature.
Tessa, Alpenrose and Sina are three local cows who are part of a 7,000 strong bovine team (there’s one cow per person in the Gstaad valley). The cows have many claims to fame including the fact that the purple cow of legend, now used as a popular chocolate bar brand, is in fact the spotted Simmental cow inhabiting the Gstaad region.
Speaking about the decision to use cows in their marketing, a spokesperson for Gstaad Tourism commented,
“Following a successful casting audition and a dignified photo shoot, their images are now helping to present the Gstaad region’s key messages to the world. As cover girls, they feature prominently in the new brochures with which we want to awaken the desire of people all over the world to holiday in Gstaad.”
