(Jackson Hole, moving up fast…)
The rate in increase in the number of Facebook fans for leading ski areas has slowed so far this winter compared to the previous three.
This could be in part due to a ‘maturing’ of the Facebook concept and in part the growth of other forms of social media.
Most areas that were adding tens of thousands of new fans every quarter are now only adding at 10% of the former rate.
The exceptions include Jackson Hole, which has added 45,000 fans in the past three months, knocking Breckenridge out of the top 10 and placing it with the third most fans – it seems likely to overtake long term ‘most Facebook fans’ ski area title holder Mammoth before the end of the winter. In Europe Val Thorens has seen a 20% jump in fan number in the past three months.
The top 10 most popular ski areas, which two seasons ago was entirely made up on North American ski areas, now has five north American entries, one southern hemisphere, one indoor snow centre and three European entries, including a small ski area (but wider year round recreation area) in Portugal.
177188 Mammoth, USA
163839 Whistler, Canada
159085 Jackson Hole, USA
158963 Valle Nevado, Chile
157476 Vallnord, Andorra
154641 Vail, USA
141500 Heavenly, USA
137852 Serra da Estrella, Portugal
129668 Ski Dubai, UAE
123613 Val Thorens, France
