About InTheSnow

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InTheSnow: The UK’s Leading Ski Magazine

As the largest ski magazine in the UK, InTheSnow reaches millions of skiers every month through print, online platforms, social media, and YouTube and The Whiteout Ski Podcast.

Each issue is a treasure trove of the latest ski news, engaging features, and in-depth gear reviews crafted in partnership with the UK’s leading independent specialist retailer, Ski Exchange. We also bring you exclusive interviews with some of the biggest names in the ski world. From unique winter activities and breathtaking destinations—whether iconic resorts or hidden gems—to unmissable events, our wide range of articles covers every corner of the winter sports industry. This is the ultimate go-to ski magazine you simply can’t miss.

At InTheSnow, we believe ski content should be accessible to everyone. That’s why we’re proud to be the UK’s only free ski magazine. Since our launch in the winter of 2007, we’ve been delivering the latest ski news and top-tier features to skiers worldwide—at no cost—for over a decade.

Today, we distribute 50,000 printed copies across 600 locations in 10 countries and 15 ski resorts globally. You’ll find us in ski shops, snow domes, dry ski slopes, airports, hotels, chalets, and even après-ski bars!

Tune in to our podcast on Apple, Spotify, or Podcasts, or simply search for “The Whiteout” in your favourite podcast directory.

And the adventure doesn’t stop here—we’re just getting started.

Stay connected to all things ski by subscribing today: Join us here

Edited by The Snow Hunter

InTheSnow is edited by world renown ski journalist and ‘Snowhunter’ Patrick Thorne, who has dedicated his life to all things ski. Having skied more than 250 resorts across the world more than once, no other is more qualified than Patrick!  Named by The Times as 1 of 20 people to know in the world of ski, Patrick keeps InTheSnow up to date with all the breaking ski news.

InTheSnow has stayed at the leading edge of publishing by being the ski market leader online, socially, digitally and in print. 18,000 people read each issue online, with our weekly newsletters reaching a database of over 100,000 British skiers.

As our print magazines go from strength to strength, we have also developed one of the most comprehensive ski websites in the UK. With a vast amount of content, including gear, resort, family and beginner guides, at inthesnow.com you are guaranteed to find the answer to any ski question you might have.

A Huge Online Presence

As our print magazine goes from strength to strength, we have also developed one of the most comprehensive ski websites in the UK. Independently voted the best UK ski blog to follow in 2020, With a vast amount of content, including gear, resort, family and beginner guides, at inthesnow.com you are guaranteed to find the answer to any ski question you might have:

What is really the biggest ski area in the world?    Which skis should I buy for the coming season?    What are the best resorts for adult beginners? 

This winter, we’ve also been working hard to bring you all the latest ski news in a new and unique video format with the inaugural season of our YouTube show The White Out.

As the UK’s biggest ski magazine, we also have one of the largest followings of any ski publication on social media. Join us: Facebook| Twitter | YouTube

The Most Dedicated Team in Ski

Our team are totally dedicated to quality publishing – this isn’t a team focussed on profit or shareholders dividends, we are talking SnowHunting enthusiasts that follow ski news year-in-year-out. From those of us that have been in the ski industry for 25 years, We produce top quality content 365 days a year, with quality fresh news and stories, superb imagery and varied video output.

This team is dedicated to be the best, in print, online, across socials and on YouTube, with our commitment being to provide the best ski content to all – totally free of charge.