Patrick Thorne

17 Oct 22

World’s Biggest Ski Area Launch Their Own Holiday Company

Patrick Thorne

17 Oct 22

The Association Les 3 Vallées, which operates the world’s largest ski region, has announced that is launching a new online travel agency – Les 3 Vallées Travel – with the aim of providing consumers in the UK and globally a simple and direct way to book holidays to the region all year round.

Les 3 Vallées Travel is now live and aims to offer comprehensive holiday booking portal with ‘one-stop-shop’ to book accommodation and (by the end of October) ski passes. During the season, additional functionality will be added so that ski school and ski rental can also be purchased.

Flexible booking options such as Sunday to Sunday holidays will be offered so friends and families avoid peak travel times, along with options for hybrid working – short or mid-week stays for example – so that professionals can work remotely in the mountains, thereby enjoying the benefits of a better work/life balance.

More Eco-Friendly Packages Bookable From Next Summer

By next summer of 2023 travel options which are eco-friendly will be included in the packages sold. Tourists will be encouraged to book using trains – which have lower carbon emissions – linking to dedicated local buses so as to reduce the volume of cars and pollution in the area.  The local SNCF train station, Moûtiers-Salins-Brides-les-Bains, is also where the Association Les 3 Vallées’ has an information area and café and the entry point to the region by train.

The new travel agency will promote Les 3 Vallées area and its seven resorts of Courchevel, Méribel, Brides-les-Bains, Saint Martin de Belleville, Les Menuires, Val Thorens and Orelle as a four seasons destination given the beauty of the Alps and the wide range of activities on offer in the mountains not just in the winter but in the summer, spring and autumn, too.

The agency is workimng in tandem with the individual resorts’ own sales and marketing initiatives and act as an additional channel to market for tourism development.

The Association Les 3 Vallées was founded in 1972 by the local tourist offices, municipalities, lift companies and ESF to promote Les 3 Vallées region and brand in France and beyond.

Market research carried out by the Association Les 3 Vallées, which turned 50 this year, shows that consumers define and describe Les 3 Vallées not just in terms of skiing – and the resorts – but rather as a whole region offering a vast playground of experiences throughout the year.

Olivier Desaulty, the Association Les 3 Vallées’ executive director, explains, “Les 3 Vallées Travel agency is all about broadening and augmenting our offer to the marketplace focused on holidays to the region all year round. In the UK, most skiers book their annual ski trip year after year through knowledgeable and expert tour operators or travel agents. So, we see our strategy as very much complementary rather than one of competition.”