This winter, WhiteRoad is offering you the chance to truly experience what a visit to the Alps feels like in our debut concept store. For the first time since the brands inception, WhiteRoad will host a physical, experiential space in the run up to the launch of the 18/19 ski season and the festive period.
Customers will have the chance to discuss and book a bespoke holiday with one of our specialist travel consultants, extending the personal touch which makes WhiteRoad stand apart from our competition.
In addition to creating a store in which you can book holidays, the space will also welcome a collective of hand selected brand partners to sell their product providing a one-stop-shop for all your holiday essentials. From clothing to luggage, goggles to snowboards, we will have everything you need to enjoy a WhiteRoad holiday to the Alps.
Interiors will be Alpine inspired, expect cozy blankets and sheep skin rugs but with a WhiteRoad twist. The minimal, clean brand identity will be present in the store providing a neutral canvas which allows the exceptional, high quality product to speak for itself.
WhiteRoad will host a program of in-store events in the mornings and evenings. These will offer customers the chance to experience a number of activities which are offered in our resorts including yoga, traditional raclette meals and of course the notorious après ski which so many resorts are renowned for. During the yoga breakfasts, which will be free to participate in, clients will be instructed on the best exercise prep before a ski holiday to strengthen the necessary muscles. They will then be treated to a healthy and nutritious substitute to pain au chocolate, selected for its nutritious value which will help keep you on your feet during a busy day on the slopes.
To find out more, head to: www.whiteroad.co.uk
