Aspen Ski Area Expansion

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Patrick Thorne

26 Jan 18

New Multi-Resort North American Ski Pass to Go On Sale for 18-19 Season

Patrick Thorne

26 Jan 18

A new US and Canadian multi-resort pass has been announced by the new conglomerate of a dozen leading US resorts created from scratch last spring and now known as the Alterra Mountain Company.

But the new ‘Ikon Pass’, which will be available for the 2018-19 ski season, will not just feature the dozen Alterra-owed resorts but almost as many leading Canadian and US resorts – a total of 23 destinations in nine US states and three Canadian provinces.

The 23 resort on the Ikon Pass are an amalgamation of six industry leaders – Alterra Mountain Company, Aspen Skiing Company, POWDR, Boyne Resorts, Jackson Hole Mountain Resort and Alta Ski Area.

Welcome Mikaela to the Ikon Pass Family

Welcome to the Ikon Pass family, Mikaela Shiffrin. Good luck in PyeongChang. #WeAreTheMTNs

Posted by Mammoth Mountain on Friday, 26 January 2018

 

So resorts on the pass will include Aspen Snowmass, Copper Mountain Resort, Eldora Mountain Resort, Jackson Hole Mountain Resort, Big Sky Resort, Killington Resort, Sunday River, Sugarloaf, Loon Mountain Resort, Alta Ski Area, and Snowbird.

“The Ikon Pass is a collaboration of like-minded mountain destinations across North America where incredible terrain, unique character and local traditions are celebrated,” said Erik Forsell, Chief Marketing Officer for Alterra Mountain Company.

The actual price or structure of the pass is not yet known, information on specific pass product details will be announced in the coming weeks and the prices in the spring, the companies involved say.

In recent years the US lift pass market has transformed in many ways.  An increasing number of resorts now have airline/hotel style dynamic pricing of their lift passes and there are also several multi-resort season passes available in various formats, which allow holders to ski at numerous resorts for one price that’s often not a lot more than a week’s ski pass in Colorado.

These include the Epic Pass run by Vail Resorts and its partners, which also includes resorts in the Alps, Japan and Australia and The Mountain Collective pass which offers 32 days of skiing at 16 destinations across five continents (typically two days at each), plus additional benefits.

However some of the resorts on the Mountain Collective Pass, including Aspen, Mammoth and  Jackson Hole are already on The Mountain Collective Pass and it’s not yet clear if they’ll leave that scheme, which also includes resorts like Lake Louise and Revelstoke, or now do both.

The U.S. Ski Team’s Mikaela Shiffrin has joined forces with Alterra Mountain Company as an investor and is helping launch the Ikon Pass as an Ambassador.  Her team mate Lindsey Vonn has long been sponsored by Vail resorts and has promoted their Epic Pass.

Resorts on the New Ikon Pass by Destination

  • California: Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort
  • Colorado: Aspen Snowmass, Steamboat, Winter Park Resort, Copper Mountain, Eldora Mountain Resort
  • Maine: Sugarloaf, Sunday River
  • Montana: Big Sky Resort
  • New Hampshire: Loon Mountain Resort
  • Utah: Deer Valley Resort, Alta Ski Area, Snowbird
  • Vermont: Stratton, Killington Resort
  • West Virginia: Snowshoe
  • Wyoming: Jackson Hole Mountain Resort
  • Ontario, Canada: Blue Mountain
  • Quebec, Canada: Tremblant
  • British Columbia: CMH Heli-Skiing & Summer Adventures – Access to special benefits to be announced soon