Peak Performance & Max Palm Bring Urban Ski Jam to London
November 8 | White Grounds Skate Park, London Bridge
It’s not every day you see skiers dropping rails in central London. But on November 8, Swedish ski brand Peak Performance and rising freeride star Max Palm are doing just that and turning White Grounds Skate Park into a full-blown snow park with 30 tons of imported snow and a one-of-a-kind urban ski setup.
This one-day event celebrates the launch of Max Palm’s first-ever capsule collection with the brand — and it’s not just a fashion drop, it’s a full-on urban takeover. From pro-level rail sessions to grassroots coaching, it’s a celebration of skiing in the most unexpected place.
From the Alps to SE1
Palm, known for jaw-dropping freeride lines and style-heavy tricks, has never been one to follow the track. Now, he’s bringing his creative energy to London, inviting international ski talent and UK riders alike to test the new gear on a city-built custom feature designed by Jibworx and CREATION-GROUP, complete with a winch system from Re-winch.
“It’s all about pushing skiing into new spaces,” says Palm. “The streets, the skateparks — they’ve got lines too.”
Event Schedule
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1PM: Doors open – free rail tuition sessions for the public with the Peak Performance pro team
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2:30PM: The real action begins – the park transforms into a street skiing showdown
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5PM: The après kicks in next door at Hop Kingdom, with an indoor jib setup and music from BOOM Club
Bonus for Sunday
Still have your wristband on Sunday, November 9? Head to the Peak Performance Covent Garden store (49 Long Acre, WC2E 9LS) to claim an exclusive gift.Book Now – It’s Free!
Limited spaces available. Reserve your ticket here:
