The Telegraph Ski and Snowboard Festival (often referred to as the Telegraph Ski Show), has announced that the event will be cancelled this winter, “following a review of its strategy”.
An email from Jeff Blackmore, Senior Sales Executive at Telegraph Events, was sent to key exhibitors on Monday 9 March, explaining that the Telegraph have decided to cancel the event in order to focus on securing subscribers instead.
The Telegraph Ski and Snowboard Festival was the UK’s only Ski and Snowboard Festival and was held in Battersea Park in London, usually over October half term. Along with food, drink, shopping and evening entertainment, visitors could visit tour operators, discover new brands and destinations, take on fun activities and even catch some of GB’s top athletes taking on Mount Battersea, a giant 50 ft real snow kicker.
Nonetheless, the cancellation does not come as a complete surprise to some – in recent years, festival ticket sales have waned and exhibitors numbers have declined.
However, more shocking is the coinciding announcement that the Telegraph Ski & Snowboard print magazine will also cease to be published, the reason given as “readers preferring to consume content online instead”.
The Telegraph Ski and Snowboard Festival 2020 appeared to continue to offer tickets for sale for a while after news of the festival’s demise leaked out, however the site now has a message saying the show, “will not take place this year,” and advising those who had already bought tickets that a refund would be forthcoming.
Keep your eyes on this page for further updates.