Innovative new company GROUNDTRUTH has been set up to create technical bags and accessories designed for contemporary travel but putting sustainability, performance and people at the heart of everything it does.
The company has been created by Georgia, Nina and Sophia Scott who share a lifetime of travel experience, and have lived and worked all over the world. Two of the sisters have run a documentary film company in locations across Africa, Asia and Europe, the other has enjoyed a career working on product development, design and sales within the artisan textiles sector.
The dedication to sustainability is perhaps the first thing to focus on. GROUNDTRUTH operates as a carbon neutral company and its bags are not only made from 100% recycled materials but the company also uses Bluesign-certified partners.
“By working with our bluesign®-certified manufacturers who adhere to the Global Recycled Standard, minimising harmful emissions and the use of water and energy, ensures that our products are produced in the most ecologically protective way possible,” a GROUNDTRUTH spokesperson explained.
The company has calculated that they have already recycled around half a million plastic bottles into baggage.
But there’s no compromise on performance with GROUNDTRUTH’s RIKR range a collection of backpacks and carry-all’s designed to transition seamlessly from use on the ski slopes or within nature’s more extreme climates while also looking smart in the city. The extremely high quality of the products is underlined by a 10 year guarantee.
The GROUNDTRUTH RIKR 24 litre backpack uses 120 recycled bottles in its production and in terms of practical use on the slopes has adjustable shoulder straps and airflow back panel for a comfortable custom fit. There’s also an Integrated side pocket for a one litre water bottle.
The pack features a main buckle opening and easy-access top pocket as well as clamshell and side openings.
The many features include an airport-friendly trolley sleeve, top handle and two side handles and a padded fleece-lined compartment for laptops up to 15”, with integrated drop-guard hammock as well as a concealed pocket for passports, documents and valuables.
If there might be any doubts about the bags performance is the extreme climate of the mountains, GROUNDTRUTH sent them for successful field-testing in Antarctica by polar explorer Robert Swan.
“If recycled plastic bottles can be made into something that can survive these conditions – no one can ever doubt the durability of GROUNDTRUTH,” said Robert Swan.