Italy’s giant Dolomiti Superski region is celebrating 50 years since its creation this November. Although other ski passes have come along over the years, the pass stands out as one of the world’s largest, offering 1,200km of slopes on one ticket from day one.
It was November 14, 1974 when the six representatives of the already existing cableway consortia of the areas of Cortina d’Ampezzo, Plan de Corones, Alta Badia, Val Gardena-Alpe di Siusi (below), Val di Fassa-Carezza and Arabba affixed their signatures at the bottom of the official deed that sanctioned the birth of the then “Superski Dolomiti Association” in front of a notary in Brunico (BZ).
It all began with an idea of Erich Kostner, a pioneer ropeway operator from Corvara in Alta Badia, soon shared with his colleagues from neighbouring valleys and finding fertile ground.
Fiorenzo Perathoner, president of Dolomiti Superski from 2000 to 2008, remembers,
“Mr. Erich Kostner called me on the phone and suggested we meet to discuss his idea. We met a few days later at the Hotel Posta in Corvara. Present at the meeting were Erich Kostner, Eng. Ugo Illing, Erich Kastlunger, Gottfried Declara, Paolo Fosco, Dr. Franz Perathoner, and of course me. Mr. Kostner informed us that it was time to find a solution for ski lift users around the Sella massif in the Dolomites, who were forced to pick up their wallets at every lift to pay for their tickets. He outlined his idea, which was to come to an agreement to create a single ticket that would provide access to the lifts in the four valleys around the Sella Group. The meeting was successful, and even the meeting participants who did not have directly connected lifts were in favour. Thus began the story of an ambitious project. realize the ambitious project.”
Dolomiti Superski started in 1974 with six Dolomite valleys, eventually reaching its present size in 2000 with the entry of Marmolada.
To celebrate its 50th birthday, Dolomiti Superski could have come up with a promotion focussed on the number 50, which, however, would most likely have been short-lived, linked to the anniversary and that’s all. Instead, a completely different choice was made, forward-looking and lasting in character.
Beginning this winter the “Junior” discount of 30 percent off the price of day and multi-day ski passes is extended to everyone under the age of 18 – until now it was reserved for those under the age of 16.
“We wanted to make this lasting choice in order to involve the younger generation even more, to enthuse them about skiing from a young age and to build loyalty among our clientele of the future,” explains Andy Varallo, president of Dolomiti Superski.
The Dolomite Superpass is more than just a ski pass; it’s your ticket to an unforgettable winter adventure. With access to 12 world-class resorts, exclusive discounts, and a wide range of activities, it offers unmatched value. Whether you’re a seasoned pro or a beginner, the Dolomite Superpass has something for everyone. Don’t miss out on the opportunity to explore the stunning Dolomites and create lasting memories.
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Main Image – Dolomites Val Gardena Werner Dejori 4
