Of the many ideas that have emerged from the coronavirus crisis, one that has proved popular at Europe’s highest ski resort, is scenting the hand gel provided in public building with génépi.
Most skiers know Génépi as the traditional herbal liqueur or aperitif popular in the French Savoy region, but the drink is named after the alpine plants of the same name, from the genus Artemisia (commonly called wormwood) that provide the liqueur’s flavour and colour.
It is the plant that the gel is scented with, although both the liqueur and the gel contain alcohol.
The génépi scented hand gel has been created by the resort’s tourist office working with the local pharmacy.
“What started out as a joke during a brainstorm session has really turned into a product which is used by the Val Thorens tourism office and the local shops,” a spokesperson for the resort said, adding, “It’s not for sale, but it puts a smile on the face of our visitors and makes them disinfect their hands even more! Of course, it goes without saying but, the product is not meant to be drunk.”
Images Credit: T.Loubere OT Val Thorens