Why We Started Burnt Custard – Chris And Ash, Founders

STORY BY Emmanuelle Châtel

We have come a long way since we started Burnt Custard. Our baselayers are now worn by skiers and snowboarders across the world, people like Jamie Nicholls, Olympic Snowboarder and Sochi Finalist.

The fabric we use is super-technical but looks great too. The compression material wicks the moisture away from the skin and keeps you dry and then of course warm. The Meryl Microfibre also contains 10 microns PCI, which basically means it’s softer than cashmere but more durable than merino wool. When you’re out on the mountain all day skiing or snowboarding, it’s important to be comfortable and to stay warm, but then have something you wear for après or relaxing back in the hotel afterwards – our fabrics are antibacterial which prevents lingering body odours for your long days on the mountains! All the materials are sourced in the UK and the manufacturing is 100% British. This saves on the carbon footprint as they don’t need to be shipped halfway around the world.

Burnt Custard are an eco-friendly baselayer brand that sources and manufactures all of their products in the UK. They are sponsors of Olympic Snowboarder Jamie Nicholls and proud winners of the 2017 Slide Award for best clothing manufacturer. Their range of men’s and women’s baselayers can be customised, giving 1000s of possible colour combinations. The material is Thermoclimatic, water-repellent, four-way stretch, UVA-proof, antibacterial and moisture wicking.


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