A new survey of 1,000 skiers and snowboarders has found that they’ll accept higher ski holiday prices averaging up to 11% if it means their trip will have a lower environmental impact.
The survey was conducted by Cenusiwde on behalf of the UK’s longest-established ski holiday company, Erna Low, and polled 1,000 “nationally representative people aged 16 and over who said they ski and/or snowboard”.
The results found that 92% of snowsports enthusiasts are concerned about climate change, and as a result, said they would be willing to pay an average of 11% more when booking their ski holidays – if it helped to cut their carbon emissions.
This figure differed a little across age groups with over 55s saying they were willing and able to dig deep and pay a premium of up to 15% to make a change, while millennials were a little below the UK average in being prepared to pay on average just under 10% more.
“Many snowsports enthusiasts have clearly seen first-hand the impacts of climate change, this means they are fully aware of the impact of holiday choices. As a result, they are willing to make changes, including paying more for a more eco-friendly holiday, to offset this to protect their passion,” commented Paul Lange, Sustainability Manager at Erna Low.
The calculator currently advises on CO2 emissions for ski holidays by air or self-driving, as these are the options currently offered by Erna Low. For more information on ski holidays by rail visit SkiFlightFree and SnowCarbon.
Image credit: La Plagne
