Banff has topped the table of the ski resorts receiving the most hashtags on Instagram in data compiled by insurance company Alpha Travel Insurance.
Banff received 1,901,654 hashtag uses beating fellow Canadian resort Whistler on 1,761,367 hashtags into second place for pictorial popularity. Aspen in Colorado placed third in the table 1,183,962 hashtags) with Europe’s highest entry at number 4, Chamonix (863,814 hashtags).
The results also found that the US had the most destinations in the top 25 with eight, whilst 12 of the top 25 ski resorts were in Europe.
Zermatt in Switzerland (7th, 577,386 hashtags) was Europe’s other top 10 entry with Niseko, Japan (9th 357,618 hashtags) Asia’s highest. Wanaka, New Zealand (10th, 346,327 hashtags) was the most popular ski destination in the southern hemisphere.
An average of 80 million photos are uploaded every single day on Instagram and over 7 million posts on the site have the hashtag #skiing