Canadian company BRP has produced its three millionth Ski-Doo snowmobile, the 2014 Ski-Doo Summit X E-TEC 800R model, in its Valcourt, Québec manufacturing facility, 54 years after the Ski-Doo snowmobile was born in 1959. Such is the glopbal recognition of Ski-Doo, many people still refer to all snowmobiles as ‘Ski-doos’ – just as many people refer top all sticky tapes as Sellotape.
It was also exactly 40 years, day for day, since the millionth snowmobile, a 1974 Ski-Doo T’NT Everest 440 model was produced, and 20 years since the second millionth, a 1994 Ski-Doo Summit snowmobile.
“From design to engineering, to the assembly line via marketing, sales and many more, BRP employees have made this milestone possible by striving for quality, innovative and industry leading products that continually reinvent the sport,” said José Boisjoli, president and CEO.
“I want to thank all of them for their hard work, commitment and dedication over the years, without them, this accomplishment would not have been possible.”
