On Thursday 3rd December, Victoria Beckham will perform live at one of the greatest club in the Alps, Pacha in the Designhotel Madlein, Ischgl, for the launch of the first designer bottles of RICH Prosecco and RICH Rosé. The resort of Ischgl in the Austrian Tirol will welcome style icon, fashion designer and former Spice Girl, Posh Spice, for a specially themed ‘Music and Fashion Fairytale’ evening. Günther Aloys, manager of the Designhotel Madlein, businessman and creator of the original RICH Prosecco, explains, “Victoria Beckham is synonymous with our brand – chic, elegant and stylish – the perfect endorsement for the launch of the new designer bottles of RICH Prosecco and RICH Rosé. What she drinks, everyone drinks and the biggest compliment is her stamp of approval for this luxury bubbly”.
Victoria Beckham will stay in a luxury suite at the Designhotel Madlein, exclusively designed and personifying the concept behind RICH. The brand embodies a new lifestyle, rich in beauty, diversity and edgy creativity. The resort will make headlines twice in one week as chart topper Katy Perry will perform the legendary opening season concert on Saturday 28th November, following the likes of Kylie Minogue, Scissor Sisters, Elton John, Lionel Richie, The Sugababes, Bon Jovi and fellow former Spice Girl Melanie C, who have all performed live concerts there.
