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Patrick Thorne

02 Dec 20

Nearly Half of Skiers Would Rather Cancel Christmas Than Their Ski Holiday

Patrick Thorne

02 Dec 20

The latest in a series of pre-season surveys has reported back that 47% of skiers and snowboarders polled would rather cancel Christmas than their ski or snowboarding holiday.

The survey of 1,000 UK adults who ski or snowboard, commissioned by retailer Snow+Rock also found that 52% of snow fans feel that, “a winter without a snow fix will be a struggle” and that more than half of surveyed men (54%) would risk up to four weeks quarantine, for just seven days on the slopes.

A third of British snowsports fans said if they missed their ski break they will be “sad and unhappy,” whilst almost a quarter (22%) go as far as to say they would be, “devastated and downright miserable” if they’re unable to get away.

Snow+Rock also asked survey participants to rate the moments they would miss most.  Topping the poll after actual skiing and snowboarding was enjoying the mountain lifestyle, eating and drinking, and taking in the views and air. Sitting by a cosy fire came in second, whilst ‘après ski’ was a close third. ‘Spending time with family and friends’ and ‘wearing snowsports gear’ also made the top rankings.

Interestingly, people in the East Midlands would miss the mountain views more than they would the actual skiing or snowboarding, and Geordies appear to be the most competitive, being more likely to miss snowball fights and the challenge of a black run.

“As snowsports enthusiasts ourselves, we know that there’s nothing quite like a fresh powder run and this survey is a testament to what we and most snowsports enthusiasts feel,”  said Jose Finch, Managing Director at Outdoor and Cycle Concepts, parent company of Snow+Rock.

The survey found that most skiers and snowboarders appear to be holding out for news of travel restrictions lifting, with over 60% yet to make alternative plans and almost one in ten (8%) admitting they haven’t a clue what they’ll do instead.