An online ski retailer is giving away 100 free ski helmets for children.
The promotion called,’Lids on Kids’ is designed to help promote and increase the use of helmets by kids taking part in any high risk winter sports say organisers, Snowcore.
“Given their fearlessness, enthusiasm, undeveloped bodies and reduced capacity to recognise danger, children make up a significant portion of skiers sustaining head injuries. Snowcore is advocating increased helmet awareness and hopes that its giveaway will encourage kids and adults alike to wear adequate helmets and safety equipment at all times,” said a statement from the Dundee-based company.
Over a period of five weeks Snowcore’s Lids on Kids campaign will give customers the opportunity to receive a kids helmet absolutely free.
To register for a free kid’s helmet, customers are invited to visit the Snowcore website and enter their name, email address and reason why they want a free kids helmet. The Snowcore team then review entries and hand-pick 100 winners. This means that it’s not down to luck, it’s down to genuine need, enthusiasm and even a little eloquence.
According to Ski-Injury.com for every 1000 people on the slopes, 32 people are treated for minor to serious injuries. Up to 20% of these injuries are to the head. Depending on the severity of the wound, victims can suffer anything from in cuts, abrasions and concussion to skull fractures, major head wounds and lasting physical disabilities. The company hopes the giveaway will help encourage lifelong safety habits.
David Dalrymple, Snowcore founder said, “Keeping kids safe while skiing and snowboarding is every parents priority so we would encourage all parents to make sure their little ones wear a helmet, it won’t stop them having the time of their lives but it will help keep them safe.”
“While a clear-cut price can’t be put on the importance of safety, Snowcore hopes to help parents that may not be able to afford the correct equipment. The giveaway will take away the pressure of having to pay and give all parents a chance to arm their little ones with the best safety helmets on the market,” concluded the company statement.
